During my time as an in-house senior designer at Beauty Bioscience, I was responsible for developing and rolling out weekly email, social media, and website graphics and concepts. When I began creating these digital assets, one of the main goals was to modernize and streamline the look and feel of how the brand was represented on digital platforms. Along with photography from the amazing in-house photographer, I incorporated typography, white space, iconography, minimal animations, unique graphics, and editorial features to create a fresh, modern, minimal brand aesthetic.