The Chairman’s Circle is the most exclusive level of the InCircle Rewards Program, which is used by Neiman Marcus, Bergdorf Goodman, and Horchow. Members of this elite inner circle have the opportunity to choose from a curated list of exclusive travel packages organized by the Chairman’s Circle Concierge annually. This exceptional gift of appreciation is personally hand delivered and presented to the customer by a General Manager.
For 2018, we decided to create a more tech-focused experience to present to our best customers. The presentation consists of a branded silver box with the IPad loaded with a custom app, leather IPad case, membership cards, and additional informational book. The informational app included nine customized travel packages, complete with informational descriptions of the experience and scrolling galleries of the destinations.