The All Heart Program is a corporate charitable giving initiative launched by the Neiman Marcus Group. Every year, this program runs a two-week Associate Giving Campaign, which gives contributors the chance to maximize their donations. For the 2019 campaign, I was tasked with developing the overall branding, which would be rolled out to a landing page, and email campaign, signage, and thank you stickers. Building off of the original All Heart logo, I incorporated the heart element into a series of icons to illustrate each cause, as well as the main "Ignite Change" logo. In addition, custom infographics using the original All Heart red were created to illustrate the matching opportunities clearly and concisely.